CASE STUDY · SEO & DIGITAL GROWTH5 min read

How we grew Hibabox's organic traffic from zero to first page rankings in a competitive fintech niche

Hibabox had a strong product but zero organic presence. We ran a full technical SEO and content strategy engagement that built sustainable search visibility from the ground up.

Industry

Islamic Fintech

Timeline

5 Months

My Role

SEO Lead & Technical Consultant

Focus

Technical SEO + Content

THE PROBLEM

A live product with zero organic search presence

When Hibabox launched, all traffic came from direct referrals and word-of-mouth — mosque committees recommending the platform to others. This worked early, but it wasn't scalable. There was no organic search channel. Potential mosque administrators searching for digital donation solutions in Bangladesh weren't finding Hibabox at all.

The product was live and well-built. The SEO foundation, however, was non-existent. Pages had no structured metadata, Core Web Vitals scores were poor, there was no content targeting search intent, and the site had multiple technical issues reducing crawlability.

→No pages ranking for any target keywords

→Core Web Vitals failing — LCP over 4.2s on mobile

→Missing structured data — no Schema markup anywhere

→Thin page metadata — titles and descriptions auto-generated or blank

→No content targeting organic search intent

→Duplicate content issues across tenant subdomains

→No internal linking structure — pages were silos

THE SOLUTION

A phased SEO engagement covering technical foundation, on-page, and content

We ran a structured 5-month SEO engagement split into three phases: technical foundation, on-page optimisation, and content-led growth. Each phase built on the last — fixing the crawlability issues first meant that all subsequent content and on-page work would actually be indexed and counted.

The technical work was done directly in the Hibabox codebase. On-page and content work was executed through the CMS and structured briefing documents delivered to the Hibabox team for ongoing execution.

Technical audit — crawl issues, indexation, canonicalisation, duplicate content

Core Web Vitals — image optimisation, render-blocking JS, server response time

Structured data — Organisation, WebSite, FAQPage, and BreadcrumbList schema

Keyword research — mapped search intent across all product and content pages

Meta optimisation — title tags and descriptions rewritten for all core pages

Internal linking — pillar-cluster architecture built across the site

Content strategy — 12-article plan targeting mosque administrator search queries

Google Search Console setup and ongoing monitoring

TECHNICAL HIGHLIGHTS

Why we built it this way

Fix technical issues before writing content

Many SEO campaigns start with content and ignore technical issues. We ran the technical audit first because content written for a site with crawl errors, poor Core Web Vitals, and duplicate content issues is wasted effort — Google either doesn't find it or doesn't trust it. The first 6 weeks were entirely technical, fixing the foundation before building on top of it.

Canonical strategy for multi-tenant subdomains

Hibabox's multi-tenant architecture meant hundreds of mosque-specific subdomains (mosque1.hibabox.com, mosque2.hibabox.com) that all shared similar page structure. Without canonical tags, Google would see these as duplicate content competing with each other and with the main domain. We implemented canonical tags pointing all tenant pages to the central domain and added a wildcard subdomain rule to the robots.txt to prevent subdomain crawling.

Schema markup for trust signals in fintech

In a financial and religious context, trust signals matter enormously. We implemented Organisation schema with registered address and contact info, FAQPage schema on the mosque onboarding page (appearing as rich results in search), and BreadcrumbList across all pages. These directly improved click-through rates from search results by making Hibabox appear more authoritative.

Content targeted at decision-makers, not donors

The primary purchase decision for Hibabox is made by mosque committees and administrators — not donors. We built the content strategy entirely around this persona's search queries: "how to collect mosque donations digitally", "mosque donation management Bangladesh", "digital collection box mosque". Content written for donors would attract the wrong audience with no conversion intent.

THE RESULTS

Live, growing, and trusted

Core Web Vitals passing on mobile and desktop within 6 weeks

First-page rankings achieved for 3 primary target keywords in 5 months

Organic traffic grew from near-zero to consistent monthly visitors

Rich results (FAQ snippets) appearing in Google search for key pages

Duplicate content issue resolved — no subdomain cannibalisation

Google Search Console impressions up 8× over the engagement period

Content strategy handed over to Hibabox team for ongoing execution

TECH STACK

Technical SEOSchema Markup (JSON-LD)Core Web VitalsGoogle Search ConsoleAhrefsScreaming FrogNext.js PerformanceCanonical Tagsrobots.txtSitemap OptimisationContent StrategyKeyword Research

“We knew SEO was important but didn't know where to start. The technical audit alone uncovered issues we didn't know existed. Within a few months we were ranking for terms our potential clients were actually searching.”

Hibabox Team

Product Owner, Hibabox

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